Our story
Hanei Consulting Group was founded in Sweden in 2018 by a Swedish Danish professional with a passion for Japanese culture. Hanei /haɴeː/ comes from the Japanese word Han’ei 繁栄 which means prosperity. That is what we are all about – we want people and organizations to grow. In Japan, people and organizations do things with dignity and excellence. It doesn’t matter if it is about making sushi, hybrid cars, or cleaning toilets. The guiding stars of Hanei Consulting Group are simplicity and humility to create commercial excellence. We refer to it as simplicity and excellence in a humble way.


Commercial Excellence
Professionalism
Simplicity
Hanei Consulting Group

Christoffer Hansen
CEO, Hanei Consulting Group
Our manifesto

WE BELIEVE
it has to make sense
If we cannot answer the “so what” questions, why do it? Everything we do has to make sense.

WE BELIEVE
in challenging the status-quo
If you always do what you always did, you will always get what you always got, as Albert Einstein once said.

WE BELIEVE
in having the right people
When good people meet, good things happen. Co-creating the right teams with our customers is key to successful projects.

WE BELIEVE
it must be simple
If it is simple, it is easier to onboard the organization and its people. Solutions must be simple, otherwise, they won’t fly.
Our values

PERFORMANCE comes from a ‘can-do attitude’. Like bumblebees, we believe that we can fly and we do not take no for an answer. When someone says we can’t do it, we just do it.

HUMILITY is how we are and want to be perceived. Like rabbits, we are generous when it comes to sharing experience and knowledge. We see beyond our own tasks to achieve greatness.

COLLABORATION is how we work. Our success is built on our contribution. This comes from a ‘let’s-do-it-together’ philosophy. Like ants, we never quit. When we see an obstacle in our way, together we always find another way.

PASSION is what drives us. Like giraffes, we see the big picture and the long-term perspective without compromising on the details.

DIVERSITY is how we are represented across cultures, gender, background, and personalities – just like our customers. Like human beings, diversity creates a vibrant atmosphere.

AGILITY is our ability to remove boundaries in order to get work done as efficiently as possible. Like snow leopards, we overcome obstacles and navigate our projects with an agile, flexible step.