A strategy must be simple and your grandmother must understand it, otherwise, it will most likely fail and not work in practice. It is key to keep it simple.
A company’s organization must support its strategy. If you want to make the best pizzas in the world, you probably need a world class pizza maker.
Many strategies stay in nice PowerPoint presentations. To succeed with a strategy it must be implemented. It may sound obvious, but many companies fail in this phase.
Having the right sales and go-to-market strategies will help organizations prioritize their focus and unlock untapped potential.
CUSTOMER INSIGHTS AND SEGMENTATION
Target the most attractive customers and prospects, by identifying segmentation objectives and focusing on market potential across segments, geographies, and industries.
To succeed in sales, having good salespeople is a must but the most important thing is having the right sales management to coach and develop the sales force.
The customer is the king. That is why every touchpoint between a company and its customers can either be strengthened or weakened. A good customer experience will lead to loyalty.
Pricing is key to become more profitable. Fine-tuning pricing can have a huge sustainable impact.
TARGETS & INCENTIVES
To ensure maximum impact from salespeople, implementing individual targets and the right incentives is vital.
CUSTOMER RELATIONSHIP MANAGEMENT
CRM is one of the company’s most valuable assets as it involves the entire value chain. Data is the company’s DNA.
Study and use your data to understand your business with the goal of discovering new things and making the right decisions.
Many projects fail due to lack of project management, unclear objectives, people, culture, and ownership. The pyramids would not have been where they are today without clear project management.
PROJECT MANAGEMENT OFFICE
Many companies have difficulties in managing one project, what about several? Imagine an airport without a control tower. We need to monitor projects in order to succeed.
Many projects fail due to lack of project management, unclear objectives, culture, and ownership. Having the right project organization will help to avoid that.
To succeed in any project, it is essential to have the right people with the right mindset. Projects often fail because they are not anchored to the organization.
Change management is pretty much about clear communication. It is important to say the right things at the right time and to the right audience.
Successful change initiatives start at the top level. Cascade the plan down in your organization and make sure to reward and celebrate success.