Every company that wants to grow needs a solid strategy. To keep the company on the right path, you need a go-to-market plan with a clear vision of what you are selling, how, where, and to whom.
So, what is that you are selling?
Are you launching a new product?
Re-launching your company and brand?
Or do you want to move an already existing product to a new market? Whatever it is, the strategy should be a valuable tool with all the information you need to implement it, but that can be updated after feedback from prospects.
WHAT are you selling, and what problem is it solving? Is the product/service in demand? These are essential questions to answer to know if there even is a place for your product on the market. When you understand why you came up with this product and tested people’s need for it, you will find your position in the market.
HOW and WHERE will you distribute your product? Is it a physical store or online? How will you tell your customers about it?
WHO is going to buy your product? Do you know your audience? You need to know your customer, their needs and wants, passions, and preferences, for you to tailor your message so that they respond to it. The companies that understand their customer the best are the ones on top of the market.
It is good to map out and visualize a customer’s journey to get a better understanding of their needs and how your product fits in as a solution.
A global manufacturing company decided to improve its customer journey in order to stay on top of its leading market position in a more competitive market.
The solution was to involve all the employees, from four different countries, in workshops where they contributed with their individual knowledge to create an improvement of the customer journey. More than 50 workshops were held, which resulted in a global program that was combined into daily operations that dealt with critical touchpoints. Next, they will decide on a leading model to make their new way of working the new normal.
The result of these workshops was a change in the culture of the organization and the way they spoke about customers, their needs, and experiences. On the market, the improvement of the customer journey resulted in significant sales growth.
In launching a successful product or service, a well thought out go-to-market strategy is a significant component. The right questions can get you the answers to what you need to do for your go-to-market to succeed.
Knowing where your product fits in on the market is one of the most crucial steps; if you do not know where the product fits in, it does not matter how good the marketing is because it will miss the right segments. Start by answering the what, where, how, and who before launching your product.
We are a team of independent professionals from diverse backgrounds who want to make consulting simple. We have extensive experience from strategy- and technology consulting firms, start-ups, and corporations, where we have solved problems in 50+ countries – from start-ups to Fortune 500 companies. We are the architects of your growth.